American Studio’s mission:
- To be a “fashion leader”, not a “trend follower”.
- To build brand loyalty by providing superior quality and exceptional value with every purchase.
- To combat “boring” products by bringing fashion and style to everything we make.
- To facilitate corporate growth by entering product categories where we can make a difference.
- To conduct business with integrity
For the consumer:
- To provide forward-thinking products that allow people to be better organized at school, at work, at home and at leisure.
- To offer the consumer an ever-changing selection of fashionably designed “accessories for life”.
For the retailer:
- Provide best-quality, value-priced product that helps our retail partners improve their margins, increase sell-throughs, and build customer loyalty.
- Translate trends into saleable concepts and products.
- Offer fashion-forward product in themed collections, easy for the buyer to merchandise and for the consumer to purchase in multiples.